As local governments take on the challenge of vaccinating their communities, residents are expressing distrust, confusion and fear. For vaccine operations and strategies to succeed, cities and counties must be able to understand, in a nuanced way, resident feedback and hesitations.
In the following guide, we dissect 7 leading US data trends in the discourse around Covid-19 vaccines that must be considered when managing vaccination strategies and operations. Part I of this guide explores who’s driving the conversation, concerns, and where there’s potential for misinformation, as seen in the data. Part II of this best practices guide provides actionable tips from public health experts to help you rein in the vaccination conversation and bridge the trust gap in your communities.