The report includes data collected in the past year between November 1, 2022, and November 25, 2023. The analysis incorporates the social media discourse from 69 partner cities and counties in Washington, Pennsylvania, Ohio, California, Arizona, Georgia, and North Carolina.
The report analyzes data from local municipalities (cities and counties) and social media accounts. The analysis reflects the interest and sentiment expressed by residents using these platforms.
The analysis does not include sentiments and attitudes expressed on private social media discussion boards and groups— only those expressed in fully public forums.
Based on the analysis, Zencity recommends the following for enhancing winter holiday events communication:
Craft effective event posts to strengthen your event messaging strategy— plan ahead, develop unique hashtags, use positive and inclusive language, craft clear messages with essential details, and respond to inquiries.
Create compelling event content to elevate engagement—utilize festive visuals, create enticing teaser posts, build up excitement, and boost participation.
Cultivate lasting community bonds by expressing post-event gratitude through sharing highlights and community-generated content.
Utilize both active and passive listening tools to analyze the event’s success.
Start planning and promoting holiday events well in advance to heighten anticipation and allow the community to plan ahead.
Develop a unique event hashtag to encourage community participation and cultivate a shared identity around the upcoming festivities
Use positive and inclusive language throughout communications to create an inviting atmosphere.
Utilize festive visuals to capture attention and enhance event appeal.
Create engaging teaser posts with high-quality visuals to build anticipation. Maintain excitement with interactive countdown posts leading up to the event.
Post-event feedback is essential for improvement. Zencity tools streamline the process, efficiently collecting and analyzing attendee insights. Utilize the following tools to make informed, data-driven decisions to elevate future events: