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How Ashdod Used Zencity to Understand its Residents’ Real Concerns About a BRT (Bus Rapid Transit) Project and Build Public Trust

The Bulletin Zencity Blog
The City of Ashdod launched an innovative Bus Rapid Transit (BRT) project, but received so much criticism that the City’s relationship with its residents, and the BRT initiative as a whole, were at risk. The ZenCity tool alerted city management to rising levels of negative sentiment and distrust. The platform’s nuanced analytics then helped the City understand why residents were so critical. Read our case study to learn how the City leveraged this data to not only understand and address resident concerns, but to actually gain support for the BRT project and the city administration as a whole.

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