Digital technology brings new opportunities for the 2020 count, but it also poses new and significant challenges with the spread of misinformation and disinformation online. Learn how Zencity can help you tackle misinformation and encourage resident participation for your city or county.
Census 2020 will be the first time that citizens can respond online. Digital technology brings enormous opportunities for the 2020 count. But technology also poses new and significant challenges, particularly through the spread of misinformation and disinformation (intentional misinformation) on social media channels.
As a city or county, you need to know on what channels and sources (social media, news, etc.) the census is being mentioned and, moreover, what discourse and reactions are being generated by your citizens. Setting up a ‘Census 2020 project’ on your Zencity dashboard will allow you to follow all the relevant channels and discourse in one place and track them over time.
Our urban policy and data analyst teams will research your city’s specific census data and provide you with in-depth analysis and recommendations based on census best practices.
Most likely, many of your Census 2020 outreach efforts will be made via social media. Zencity allows you to track census-related discourse in real-time and to monitor the effectiveness of your digital outreach initiatives to your community. The platform enables you to identify the discourse volume that is being generated and what sentiment the initiatives are evoking.
Periodically checking the Census 2020 project in Zencity for the spread of incorrect information within local discourse both on official local government-owned sites and pages and unofficial channels, like community social media groups will allow you to be sure that rumors are stopped before they spread.
Use Zencity to identify both official and unofficial channels where citizens are discussing the census count and maintain a consistent feed of correct information to increase the chances that citizens truly understand how the census count works and how it benefits them.
Zencity’s geolocation tools can help you understand where census discourse is being discussed. You can match conversations taking place in these locations with the hard to count tracts from Census 2010, enabling you to tailor your strategy communication and initiatives to those areas.