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About the webinar
As communities across the nation grappled with the unprecedented challenges posed by the COVID-19 pandemic, the importance of effective communication became more critical than ever. The rapidly changing landscape required local governments to quickly adapt their strategies to ensure that residents were informed, reassured, and engaged during a time of uncertainty. To help local governments navigate these challenges, Zencity partnered with the communications teams from the cities of Savannah, GA, Fairfield, CA, and Seguin, TX, to host an interactive webinar focused on sharing experiences, insights, and best practices for developing and executing COVID-19 communication strategies.
This webinar offers a comprehensive exploration of how these cities managed their communication efforts during the pandemic. From crafting overarching communication strategies to addressing specific pain points that emerged, the session covers a wide range of topics that are relevant to anyone involved in community engagement or crisis management. Participants will learn how these cities adapted their messaging to meet the needs of their diverse populations, introduced new and relevant content, leveraged a variety of communication channels, and refined internal operations to ensure that their communities remained informed and connected.
Key Topics
 Best practices for COVID-19 communication strategies |
 Using resident feedback data to measure the effectiveness of messaging |
 Finding new ways to civically engage |
This webinar is a must-watch for communication professionals, public officials, and anyone involved in community engagement or crisis management. By learning from the experiences of Savannah, Fairfield, and Seguin, participants will gain valuable insights into how to apply these best practices to their own communication strategies, ensuring that their communities are well-informed and supported during any crisis.
Speakers:
Jennifer Sourdellia
Public Information Officer
Seguin, TX
Nick Zoller
Chief Communications Officer
Savannah, GA
