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About the webinar
How can public agencies incorporate community feedback and sentiment into their messaging and better shape their communications strategy?In today’s rapidly evolving digital landscape, public agencies are increasingly recognizing the importance of integrating community feedback and sentiment into their communications strategies. Understanding the concerns, needs, and priorities of residents is crucial for crafting messages that resonate and drive engagement. This session will explore how government agencies across California are leveraging advanced artificial intelligence (AI) technology to gain deeper insights into public discourse, identify emerging community pain points, and measure the effectiveness of their outreach efforts.
AI technology has become a game-changer for local governments, enabling them to analyze vast amounts of data from various communication channels, such as social media, public forums, and surveys. By tapping into these insights, agencies can more accurately gauge public sentiment, tailor their messaging to address specific concerns, and ultimately build stronger connections with their communities.
This session will include a brief overview of Zencity, a leading platform in this space, and the various applications of AI in local government. Following this, a public-sector panel discussion will delve into the real-world challenges of messaging misalignment, crisis communications, outreach to diverse constituent groups, managing social media, and addressing community negativity. Panelists will share how their agencies have successfully navigated these challenges using AI-driven solutions, particularly in the context of the COVID-19 pandemic.
Join us to learn how innovative public-sector agencies are redefining their communications strategies through the power of AI, ensuring they remain responsive, transparent, and aligned with the needs of their communities.
Key Topics
 Using AI to develop a holistic data-picture of community feedback |
 Identify the most effective channels for customized messaging |
 Sharing of case studies and lessons learned |
Speakers:
Paul Hosley
Communications and Media Officer
City of West Sacramento, CA
John Mlynar
Public Information Officer
City of Palmdale, CA
