How can public agencies incorporate community feedback and sentiment into their messaging and better shape their communications strategy? Discover how government agencies across California are using artificial intelligence (AI) technology to understand discourse trends, identify community pain points and measure the effectiveness of community outreach efforts.
This session includes a brief overview of Zencity and the applications of AI in local government followed by a public-sector panel conversation covering the challenges of messaging misalignment, crisis communications and outreach to constituents, social media management and community negativity and how these innovative public-sector agencies tackled them using AI in the age of COVID.