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The Good, The Bad, and The Neutral – Everything You Want to Know About Sentiment Analysis

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About the Session

In recent years, sentiment analysis has become common practice across sectors for market research, specifically in local government communication. What does “sentiment analysis” actually mean? What capabilities does it have? How can you put it to use day-to-day when communicating with residents and evaluating the reach and impact of your work?

In this session, we will hear about national trends in resident feedback through the sentiment lens and highlight the power of Artificial Intelligence in this context in balance with the abilities and needs of a human touch. We will also hear from a local government communicator in California and the co-owner of an external affairs firm on how they use sentiment analysis to inform communication decisions and internal processes. You’ll leave with a stronger understanding of sentiment analysis and how it can benefit you and your organization.