The Good, The Bad, and The Neutral – Everything You Want to Know About Sentiment Analysis

About the Session

In recent years, sentiment analysis has evolved into a powerful tool across various sectors, becoming a cornerstone of market research, particularly in local government communication. But what does “sentiment analysis” actually entail? What are its capabilities, and how can it be applied effectively in your day-to-day communication with residents? Understanding these questions is crucial for any local government official or communication professional looking to harness the full potential of this technology.

In this informative session, we will demystify the concept of sentiment analysis, exploring its practical applications and the significant role it plays in understanding and responding to community feedback. Sentiment analysis involves using advanced algorithms, often powered by Artificial Intelligence (AI), to evaluate and interpret the emotions and opinions expressed by residents across various communication channels. This allows local governments to gauge public sentiment, assess the impact of their initiatives, and refine their communication strategies accordingly.

The session will highlight national trends in resident feedback through the lens of sentiment analysis, showcasing how AI can enhance this process while emphasizing the importance of balancing technology with human insight. We will also feature perspectives from a local government communicator in California and the co-owner of an external affairs firm, who will share real-world examples of how they use sentiment analysis to inform their communication decisions and streamline internal processes. Their experiences will provide valuable insights into the practical benefits of sentiment analysis, from improving resident engagement to optimizing communication efforts.

By the end of this session, you will have a stronger understanding of sentiment analysis and how it can benefit you and your organization. You’ll gain actionable knowledge on how to integrate this powerful tool into your communication strategy, ensuring that your messages resonate with your community and effectively drive positive outcomes.

Join us to explore the transformative potential of sentiment analysis and learn how it can empower your organization to better connect with residents and achieve your communication goals.