Engagement Designer's Toolkit

Designing and launching captivating, inclusive engagements is an ongoing exercise that requires a blend of empathy, care, process, and the right tools. To help you succeed in this complex task, we've created the Engagement Designer’s Toolkit—a comprehensive guide that outlines the five core strategies essential to every engagement designer’s success: Transparency, Inclusivity, Accessibility, Diversity, and Marketing.

In this guide, we delve into each of these strategy areas, providing direct steps and thoughtful considerations that you can leverage for every community engagement project. Whether you’re working on small-scale local initiatives or large-scale digital campaigns, this toolkit will equip you with the knowledge and tactics needed to create meaningful, effective, and inclusive engagement experiences.

Five Core Strategies:

1. Transparency: Build trust with your community by maintaining open and honest communication throughout your engagement process. We provide actionable steps to ensure transparency in your projects, helping you foster a stronger, more reliable relationship with your audience.

2. Inclusivity: Ensure that every voice is heard by designing engagements that are inclusive of all community members. Our guide offers practical tips on how to create a welcoming environment where everyone feels encouraged to participate.

3. Accessibility: Make your engagements accessible to all, regardless of physical, technological, or cognitive barriers. Learn how to design with accessibility in mind, ensuring that your projects are open and navigable for every member of your community.

4. Diversity: Embrace and reflect the diversity of your community in your engagement efforts. We provide strategies to ensure that your engagements are representative of the varied perspectives, backgrounds, and experiences within your community.

5. Marketing: Amplify your engagement efforts by leveraging effective marketing strategies. Our guide covers how to promote your projects in a way that reaches the right people, ensuring broad and active participation.

Real-World Examples:

To bring these strategies to life, we've included live project examples that demonstrate the toolkit strategies in action. These examples show how other communities have successfully applied these core strategies to create engaging, inclusive, and impactful projects.

Download the engagement designer's toolkit to learn about strategies for successful digital community engagement