Sentiment Analysis as a Local Public Health Tool

Using community insights to combat COVID-19 vaccine hesitancy

Vaccine hesitancy remains one of the most significant challenges in the ongoing fight against COVID-19. To address this critical issue, a comprehensive study was conducted through a collaboration between Zencity, Harvard Kennedy School’s Ash Center for Democratic Governance and Innovation, and Bennett Midland, with the generous support of the Robert Wood Johnson Foundation. This collaboration has produced one of the largest studies to date on vaccine hesitancy, focusing on 18 cities and counties across the United States.

The report generated from this study provides invaluable insights into the factors driving vaccine hesitancy in different communities and offers data-driven recommendations for local government leaders. By analyzing community sentiment and behavior, the study highlights key trends and obstacles that prevent widespread vaccine adoption. More importantly, it offers actionable strategies that local leaders can implement to encourage higher vaccination rates and protect public health.

For local government officials and community leaders, this report is an essential resource. It provides not only a deep understanding of vaccine hesitancy within specific populations but also practical tools and approaches that can be used to effectively promote vaccine adoption. The findings emphasize the importance of using data analytics to tailor communication strategies, address community concerns, and build trust with residents.

Download the full report to explore the outcomes and recommendations in detail. By applying these insights, you can develop more effective initiatives to combat vaccine hesitancy in your community, ensuring that more residents are protected against COVID-19.

Receive the full report now and equip your local government with the knowledge and strategies needed to promote vaccine adoption and enhance public health efforts.