%20copy-1.png?width=544&height=120&name=Logo_black%20(1)%20copy-1.png "ZenCcty logo"){kind=logo}
Introduction
Download the full report →
Methodology
- The report offers an analysis of data collected from social media and local news outlets. As such, it reflects the interest and sentiment expressed by residents using these platforms.
- The analysis does not include sentiments and opinions expressed on private social media discussion boards and groups— only those expressed in fully public forums.
- The Zencity interaction count consists of all social media engagements (posts, tweets, likes, comments, shares, retweets, etc.). Therefore, the number of interactions reflects the volume of discourse and the level of interest among residents expressing their views online.
- Our machine-learning algorithm classifies large amounts of interactions according to topic and sentiment — positive, negative, or neutral — which indicate satisfaction or dissatisfaction levels about local issues, including those not initiated by the City. This model enables us to measure the interest that specific issues attract and understand how community members perceive these issues.
Executive Summary
Based on the analysis, Zencity recommends the following for enhancing State of The City Address communication:
-
Craft a powerful messaging strategy for your community when they matter most— Showcase Major Achievements, Demonstrate Community Impact, Address Challenges, and Outline Future Plans to Engage Residents.
-
Leverage Zencity tools for impactful communication—
- Deploy active listening tools, with a survey-style engagement, discussion topics, or idea boards, for impactful communication aligned with community expectations.
- Utilize Organic dashboard tools and services for comprehensive event communication tracking and actionable insights.
Discourse Overview
On average, the share of negative sentiment in the discourse remained similar across various conversation sources, with positivity mostly outweighing negativity. Mayor pages generated a higher share of positive sentiment compared to City-led accounts.
Crafting a Powerful Messaging Strategy
Showcasing Major Achievements and Demonstrating Community Impact:
Highlight major achievements through impactful announcements and engaging posts. Spotlight City initiatives, achievements, and progress updates about major projects to elicit a positive and receptive audience for the address and enhance overall communication impact.
Outlining Future Plans:
Demonstrate transparent communication by openly discussing challenges and improvement areas while highlighting efforts in ongoing initiatives. This forward-looking approach helps build trust and keeps your audience informed and engaged in the city's ongoing growth. Position your city as proactive, responsive, and dedicated to the well-being of its residents.
Leveraging Engage for Proactive Feedback and Community Perceptions
Explore Engage for strategic preparation and an informed State of the City Address. Leverage active listening tools, with a survey-style engagement, discussion topics, or idea boards, for impactful communication aligned with community expectations:
Measuring Success With Zencity Analytics and Actionable Insights
Utilize Organic dashboard tools and services for comprehensive event communication tracking and actionable insights. Implement follow-up actions to extend the impact of the address.
- Easily set up a dedicated project to follow conversations about the address.
- Quickly gather and share insights from the discussions around the address with the report builder.
- Want to get a deep-dive look into the Organic event feedback? request an insight analysis delivered promptly after the event.
Join hundreds of local government organizations already leveraging community feedback with Zencity.
